Many people would love to be able to quit their job, and work for themselves.  It’s a scary notion, but an exciting one, if you decide to take that jump to become an entrepreneur.  Most people are stopped by fear.  Time, money, and lack of knowledge all come into play.

I’ve recently been reading The Art of Start by Guy Kawasaki.  It was a book that was assigned to me in one of my college business classes, but as a mom, and a full-time student, I wasn’t exactly a thorough reader.  I was in survival mode.  As I have been re-reading it, I have found so many fantastic things to share.  I’ll probably be basing several posts on some of my favorite parts, but I would encourage you to read it as well.  If you want to learn about starting a business, or really any venture, it’s a gold mine of information.

Whenever you start something, especially a business, you will need other people.  Great things just don’t happen from one individual.  Even if one person ends up getting the credit for it all, you can bet there was a support team right behind him or her.  The following excerpt, found on page 116 in the FAQ section, talks about finding these kind of people:

Q. When interviewing candidates, should I be honest about our organization’s weaknesses as well as our strengths?

A. Let me get this straight:  You’re wondering if you should lie to candidates knowing that if they take the job, they’ll eventually discover that your organization sucks?

Always tell it like it is.  Lower their expectations.  You’ll encounter three types of responses to your candor.  Some candidates simply need an explanation of the problems.  Go down the list of problems and explain them.  Chances are, they just want to know what they’re getting into, and you won’t scare them off.

Other candidates want the challenge.  For them, problems are the opportunities.  You should consider telling this type, “You’re the guy we need to save us.  Can you step up and be a hero?”

You will scare off the third kind of candidate.  This person probably wasn’t well suited to a startup anyway.  You’ve done yourself a favor.

Your current situation may not be a traditional start-up business, but I think we can all take something away from this.  It’s important to be honest in every facet of life.  Whether it is a business relationship, or a personal one, trust has to be formed in order for the relationship to function.

As you have probably gleaned from the title of the blog, my husband and I are independent business owners in a network marketing company.  It’s important to be straight-forward, especially when dealing in business.  That’s why we chose the title Candid Network Marketing.  While many people in the industry are honest and good, the industry as a whole has a bad reputation for vague information, and it is our goal to change that reputation.  There is so much opportunity for success within a legitimate network marketing company, but too many people get turned off from the lack of transparency. Just like any business, there will be weaknesses as well as strengths.  It would be foolish to try to hide either one.

The best way to build any relationship is through honesty.  People are bound to trust you more through hard truths, than through pleasant lies.  Even in a simple friendship, if you always have your “perfect” mask on, you will never get close.  It will always be a more superficial friendship if you are not honest about who you are.

In the end, all that matters is that you do you. Represent yourself, your family, your business, your church, or what whatever you are representing, but do it with transparency.  Represent with honesty.  The right people will be drawn to you, and the people that don’t appreciate that honesty, are not worth your time.



If you would like to learn more about our business, you can email me at or check out our website here.


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